Your Style. Delivered.®
Stitch Fix is the original personal styling service for men and women that evolves with your tastes, needs and lifestyle. We help people discover the styles they will love that fit perfectly so they always look—and feel—their best.
What We Stand For
It’s our mission to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts. The Stitch Fix experience is not merely curated—it’s truly personalized to you. We’re here to help you save time, look great and evolve your personal style over time.
How We Got Here
Founder Katrina Lake created Stitch Fix to blend the human element of personal styling with high-quality clothing and proprietary algorithms. She shipped the first Stitch Fix order out of her Cambridge apartment in 2011 while attending Harvard, and today the company has brought the exclusive shopping experience to millions of men and women nationwide. In 2016, we launched men’s, and extended our women’s offerings to include plus sizes in 2017.
Our Stylists
We’re proud to work with expert Stylists from all over the U.S. They’re trendsetters and fashion experts who are motivated to learn about your style and evolving needs, in order to find the perfect pieces for you. Your Style Profile answers and continued feedback powers the engine of the Stitch Fix experience.
Our Executive Team
Matt Baer
Chief Executive Officer
Matt is our Chief Executive Officer and a member of the Stitch Fix Board of Directors.
Casey O'Connor
Chief Legal Officer
Casey is responsible for the company’s legal affairs.
David Aufderhaar
Chief Financial Officer
David leads the Finance team, and is deeply involved in expanding the growth opportunities ahead for the business.
Lillian Reaume
Chief People Officer
Lillian leads our People & Culture teams.
Debbie Rose Woloshin
Chief Marketing Officer
Debbie leads our Marketing and Creative teams.
Tony Bacos
Chief Product & Technology Officer
Tony leads our technology, product, data science, security, and IT teams.
Our Board
Katrina Lake
Founder and Executive Chairperson
Matt Baer
Chief Executive Officer
Kofi Amoo-Gottfried
CMO of Door Dash
Tim Baxter
Former Chief Executive Officer, Express
Bill Gurley
General Partner, Benchmark
Sharon McCollam
President and Chief Financial Officer, Albertsons Companies
Fiona Tan
Chief Technology Officer, Wayfair
Liz Williams
Chief Executive Officer, El Pollo Loco